POSTER SERIES
ALS Association Wisconsin Chapter
Cause AwarenessGraphic Design
The Goal
In the race to discover cures for ALS and Multiple Sclerosis, two diseases that continue to claim lives, the racing spectacle of the Kentucky Derby is an ideal event for annual fundraising. To help make an impact each year, Traction Factory develops a striking poster to get the word out on a limited budget, and to reach people who are outside of the local chapters’ personal and social networks.
2 MINUTES
The race is brief. Hopefully, so is the time remaining until we find a cure.
MIRACLE ENDINGS
A sense of urgency, fused with a sense of hope.
HORSEY HATS
We hung our hats on one of the most recognizable elements of the event.
NEVER GAVE UP
Utilizing a fitting quote from horse racing’s most celebrated jockey of all-time.
The Results
In addition to broadening awareness for the local ALS and Multiple Sclerosis chapters, driving hundreds of people to the event and helping raise thousands of dollars each year, the posters have received praise and recognition from panels of award show judges. "Miracle Endings" was awarded a Gold Award in Graphis' Advertising 2019 annual, while “2 Minutes” has the distinction of winning the top Platinum Award in FOUR SEPARATE Graphis publications: Advertising 2018, Typography 4: Type in Use collection, Poster 2019 and Design 2019. It is the first and only piece to accomplish this feat in Graphis’ 75-year history.
“Each competition was scored by a different panel of judges, so this is truly impressive,” said B. Martin Pedersen, Publisher and Creative Director of Graphis, Inc.
“Each competition was scored by a different panel of judges, so this is truly impressive,” said B. Martin Pedersen, Publisher and Creative Director of Graphis, Inc.