Sometimes it’s what you don’t see that counts. Like the SeaV2 hull on a Grady-White boat. Their crown jewel, it’s a shining example of purposeful below-the-waterline engineering you might not notice — until you experience the safe, smooth, comfortable performance it delivers. To communicate the full SeaV2 story, we told it from two perspectives — the Grady-White employees who created the hull and the Grady-White owners who experienced it. Harnessing the passion of both groups resulted in a powerful, compelling sales message with real impact. Talk about making waves.
– “Best Grady-White marketing piece ever made.” – Top dealer
– Video leveraged for boat show messaging and used by all Grady-White dealers