ALS is always fatal. There is no cure – yet. But there will be, given sufficient resources. To jumpstart efforts, we created a series of magazine and video portraits in which the people who live (and die) with ALS daily share their experiences firsthand. Through their compelling first-person storytelling and emotive imagery, we targeted business owners, senior executives and philanthropic leaders in SE Wisconsin with an urgent appeal to help find a cure. Not someday, but now.
– To date, Traction Factory has helped the ALS Association Wisconsin Chapter raise more than $5 million to fund research and patient support
– We secured partnerships with Milwaukee Brewers (2012), Milwaukee Admirals hockey team (2015) and American Birkebeiner Ski Foundation (2016)
– Community media partners including Fox6 and Lamar Outdoor have provided in-kind donations enabling us to air ALS patient stories and support ALS events