Summertime Success from Graphis
Traction Factory and clients earn six awards in Graphis Design 2020 annual.
Winners have just been selected for inclusion in the prestigious Graphis Advertising Annual for 2020 and—once again—Traction Factory has received multiple awards from this distinguished competition.
We’re still trying to catch our breath from having won a half dozen awards from Graphis just two short months ago, and now the Graphis judges have graced us with another three awards—and we couldn’t be more thrilled.
We’re grateful to our friends at the MDA Southern Wisconsin, ALS Wisconsin, and Snap-on Tools® for giving us the opportunity to tell their stories, and proud that the work we created for them has helped to bring them the recognition they deserve. We’re deeply honored to have been chosen for inclusion in this internationally revered annual of remarkable work. Thank you.
MDA: “Sense of Freedom”
The spot features Reagan Imhoff, MDA Ambassador and her spirit animal – a Harley-Davidson enthusiast. In a private moment in plain view, they share the “biker wave” as an acknowledgement of their common pursuit.
ALS Association Wisconsin Chapter: “Courage to Win”
Our approach was to design a moving poster inviting the viewer into the world of the Kentucky Derby and a great social cause through the use of engaging typography and imagery.
Snap-on Tools: “Summer Sizzler Promotion”
The concept was to create an environment consistent with a high-end butcher shop and to align the selection of professional-grade tools with the curation of a premium-quality meat counter that customers might visit in preparation for a summer barbeque. The franchisee became the butcher – preparing tools thoughtfully displayed on meat trays wrapped in butcher paper and string.