One New Site Deserves Another
Welcome to Traction Factory 2.0
Traction Factory, an award-winning global business development and communications firm, will move its headquarters to Walker’s Point this Fall.
The agency, now located at 735 W. Wisconsin in Westown, will more than double its current space with the move to 10,000 square feet on two floors in a renovated building located along the Milwaukee River at 247 S. Water Street.
Traction Factory has signed a long-term lease at the new building, which is situated in the vibrant, creative and growing Walker’s Point neighborhood that includes businesses such as 88.9 Radio Milwaukee, PKWare and Plunkett Raysich Architects as well as popular dining and entertainment venues.
Traction Factory, which has 26 employees and celebrates its sixth anniversary in August, has experienced significant sustained growth which it looks forward to accommodating in this new office, said Scott Bucher, the firm’s president. Plunkett Raysich Architects will design the renovated space.
“After a long and careful search we’ve found a neighborhood and building that offer a wonderful fit with our brand personality and culture,” Bucher added. “We look forward to seeing the transformation of this space which we view as an investment in our future and our ability to continue attracting the best and brightest talent to our client teams.”
Traction Factory is a fully integrated business development firm providing momentum to client partners through strategic thought leadership and award-winning creative. It’s a direction that is praised by clients including Snap-on Tools – Kenosha, Wis., Snap-on Diagnostics – Lincolnshire, Ill, Toyota Material Handling,USA –Columbus, Ind. Grady-White Boats –Greenville, N.C., Hofmann–Conway, Ark., John Bean–Conway Ark., Delta Diner – Delta, Wis., ALS Association, WI Chapter – Milwaukee, Wis., Northwestern Mutual – Milwaukee, Wis., Milwaukee Fire Department – Milwaukee, Wis.