Traction Factory Makes Graphis History
Poster for ALS Association Wisconsin wins a record-breaking fourth Platinum Award.
Agency takes home 20 awards for its momentum-building work
FOR IMMEDIATE RELEASE
Milwaukee, Wis. –April 22, 2016 – Traction Factory, a local business development and communications firm, walked away with 20 awards at last week’s 2016 Bell Awards sponsored by the Milwaukee chapter of the Business Marketing Association (BMA).
Over the past three years of participation in the BMA competition, Traction Factory has garnered a total of 57 Bell and Excellence awards including two Best-of- Shows for their consistent efforts to create stellar B2B work. For the third year in a row, the agency was recognized with the most awards of any agency in the competition. The BMA Milwaukee Chapter presented the awards during its annual Bell Awards celebration at the Harley-Davidson Museum on Thursday, April 21.
This year, Traction Factory won 20 total awards in 15 categories for clients Snap-on Tools, Snap-on Diagnostics, Hofmann, and ALS Assn. WI Chapter. Five of those were Bell Awards in the following categories: B2B Advertisement – single, Printing, B2B Collateral/Literature/Presentation – single, B2B Collateral/Literature/Presentation – campaign and B2B Promotional Product Materials. “Our goal has always been to create strategic, emotive, business-building work that creates momentum and results for our clients,” said Scott Bucher, president of Traction Factory. “That doesn’t happen without dedicated and talented professionals who provide excellent results every year and I’m so proud of our team.”
This year, over 131 entries were submitted and evaluated on creativity and documented business results. The judging panel of respected senior corporate marketers and leading B2B agency executives from around the country presented awards to 23 finalists.
Traction Factory’s business development philosophy is to help grow their clients’ businesses by bringing momentum-building communications tools to the business relationship. It’s a direction that is praised by clients including Snap-on Tools – Kenosha, Wis., Snap-on Diagnostics – Lincolnshire, Ill, Toyota Material Handling,USA –Columbus, Ind. Grady-White Boats –Greenville, N.C., Hofmann–Conway, Ark., John Bean–Conway Ark., Delta Diner – Delta, Wis., ALS Association, WI Chapter – Milwaukee, Wis., Northwestern Mutual – Milwaukee, Wis., Milwaukee Fire Department – Milwaukee, Wis.